So this afternoon I found out that one of my favorite cheesesteak joints, Chink’s, is changing their sign from the one that honored the nickname of its founder for over 60 years to a blandly generic “Joe’s Steaks and Soda Shop. All apologies to owner Joe Groh, but come on. Does it get more cliche than eat at Joe’s? It seems that the Asian community considered a decision to keep the “Chink’s” sign up there as an affront to their culture rather than a way of paying homage to the man who made the business happen in the first place. Never mind the apostrophe denoting the word as a possessive rather than a collective noun (apostrophe abuse and neglect is a totally different thorn in my eye that will be addressed in another posting). But hey, it’s his business to with what he sees fit. Hopefully that’s the only change he makes because Chi…I mean Joe’s is a great establishment with a friendly atmosphere and killer steaks.
Now back to those nasty signs. With the recent passing of Irish American Heritage Month I suppose the movement to change the Paddy Whacks signs will be next. After all we Irish have thin skin and know that the use of such a disparaging term on a bar sign is an attack on our heritage not to mention a suggestion at our pervasive alcoholism. The Crazy Leprechaun and the Nutty Irishman undercut the desperate need for constructive dialogue on the issue of mental illness. Those advertisement are INSANE!!! (use your Crazy Eddie’s commercial voice there). The Round Eye Noodle Bar downtown never stood a chance and they were poking fun at themselves. Sambo’s in Delaware? Do I really have to explain that one? Black those letters out too! There’s a place called Shorty’s up here in Manhattan that serves up decent cheesesteak and roast pork sandwich replicas but the choice of wording on their sign is obviously a slight on the vertically challenged. Allow me to fix it. Someone bring me a ladder. Damn! Sorry about that little people. There’s no doubt in my mind that Fatty’s Cafe in Queens is a blatant assault on all who hold the same disdain for that anorexic BMI chart as I do. Trim down that advertisement as well.
Folks, all I’m trying to say with this sarcasm and pun soaked page is that maybe society needs to take a lesson from our big toe, Sgt. Hulka, and lighten up already. Stop taking things so personal and get to know the people and meaning behind the signs rather than make judgments and take offense based solely on what strikes our eyes.
Thanks for stopping by and go Phils!